CLASSIC FOOTBALL SHIRTS
Creating a mobile experience that embodies the brand
I love football and I love football kits.
I happened to notice that this website doesn't have a mobile application. Fashion e-commerce apps can be quite homogenous in both their design systems and their interface elements which provided me the interesting challenge of providing a conventional mobile experience without sacrificing brand identity.
TAKING A LOOK AT THE MOBILE E-COMMERCE MARKET
I mentioned the homogenous nature of the functionality and design systems present in mobile apps within this sector and while it will prove to be a small hurdle to overcome, it also provided a great platform to start creating wireframes and mapping out user journeys.
IDEATING
Low fidelity wireframes
User checkout flow
AN ALREADY STRONG, YET SIMPLE BRAND IDENTITY MADE THE TASK MORE STRAIGHTFORWARD
With the website, I had a base to work with. Along with colour palette, I spotted a willingness to put the kits front and centre of what the user sees which was something I was keen to replicate in my mobile application.
CFS logo
Colour pallete
SIMPLIFYING THE WAY INFORMATION IS PRESENTED WHERE POSSIBLE
Given the nature of the product, the site seeks to provide the user with a lot of context: specific specs of the football kit (condition, size etc.), when it was worn and who wore it amongst many other things.
You already face the challenge of less real estate when moving from web to mobile and that issue is only compounded when trying to find a way to still give the user the information that is so key to what makes the products unique - It was probably the most challenging part of the project.
While this project is mostly UI focused, part of what I aim to achieve in creating engaging interfaces is to maintain a user-centric focus.
